Cleanical Skin Care
Fueled by savvy customers, the skincare and beauty industries are continually evolving with new trends in products and ingredients every few months. We recently discussed how consumers helped push the industry towards natural and clean products. But lately, there’s been a movement towards scientific data proving efficacy.
Dissatisfied with the lack of supported claims from several clean, natural products, buyers are asking for proof that products deliver results. To address this shift, the newest trend is cleanical skin care.
The term cleanical combines “clean” and “clinical”. It speaks to consumers’ desire for natural ingredients with proven efficacy, and products made with clean ingredients that are also sustainably sourced.
The Need for Cleanical Beauty
There is no legal definition for clean, natural, or organic. While some organizations offer standards and a seal, it can be difficult to determine which products are using legitimate, science-backed guidelines.
The cleanical trend and use of the term on popular industry websites is bringing change to the industry by bringing awareness for the need to back up claims with real science.
Unfortunately, until solid data is required by law, it’s still up to the consumer to research ingredients and determine if there is evidence to back up the claims. It’s also up to the consumer to see if the product is made sustainably.
Is There Agreement on the Term Cleanical Skin Care?
Cleanical is a new trend and while there is some agreement on how to incorporate the concept and educate consumers, not everyone agrees on the fine print.
Most brands that have begun using the term agree that cleanical merges clean ingredients with clinical science, and many experts and consumers believe natural ingredients, like bioactives, should be key players in skincare formulation.
The cleanical trend is pushing brands to be creative. Some are adding natural products to known, well-validated ingredients, and removing potentially harmful components. Think along the lines of an acne treatment with rosemary oil and benzoyl peroxide.
Moving from natural to cleanical also opens the door to addressing consumer concerns in a post-pandemic world. Buyers are now concerned about long-term storage and contamination. To address these concerns, many brands are adding preservatives and anti-bacterial components but keeping these to a minimum and seeking out ingredients that are not harmful.
How Demetrix is Contributing to Cleanical Skin Care
Demetrix uses biotechnology to produce rare bioactive ingredients that are backed by science. We consider each new product that we choose to develop with the question: How will this make people’s lives better? If a bioactive molecule demonstrates the potential to improve human health and wellbeing, we then set out to prove its efficacy through rigorous application research.
We test and retest to verify our compounds are safe for topical use in humans. In addition, we have performed many assays and we only develop compounds that have proven efficacy.
Science is at the heart of what we do at Demetrix, and we believe in demonstrating that each ingredient we produce delivers proven benefits.